Title: Generalized Kramers-Wanier Duality from Bilinear Phase Map

Abstract: We present the Bilinear Phase Map (BPM), a concept that extends the Kramers-Wannier (KW) transformation to investigate unconventional gapped phases, their dualities, and phase transitions. Defined by a matrix of $\mathbb{Z}_2$ elements, the BPM not only encapsulates the essence of KW duality but also enables exploration of a broader spectrum of generalized quantum phases and dualities. By analyzing the BPM's linear algebraic properties, we elucidate the loss of unitarity in duality transformations and derive general non-invertible fusion rules. Applying this framework to (1+1)D systems yields the discovery of new dualities, shedding light on the interplay between various Symmetry Protected Topological (SPT) and Spontaneous Symmetry Breaking (SSB) phases. Additionally, we construct a duality web that interconnects these phases and their transitions, offering valuable insights into relations between different quantum phases.